Benchmarking digital offerings of 30 European banks and challengers
Seamless journey from saving to investing
By moving savers to investors, financial services have a unique window of opportunity to form lifelong client relationships, shift idle funds off their balance sheet and unlock new revenue streams. For us, this is the future of financial services, but only some of the banks are capitalising on the opportunity.
Savings and investment propositions
A customer-led shift towards demand for digital savings and investment propositions has been growing over the last five years. This has rapidly accelerated by key events of the last year: Covid-19 and the Gamestop saga. Customers feel empowered to make more of their money, and if their bank doesn't have the products, they will look elsewhere.
Offering services on a mobile app is now seen as a basic requirement of banking thanks to the first wave of digitalisation. But it's not enough for financial insitutions to merely provide the right channels, now they must use this to guide their customers to propositions that help them make more of their money.
Converting savers into investors unlocks hidden revenue.
But only 20% of European banks offer a seamless journey for the customers to move from saving into investing.
Powering financial innovation